Brand positioning
Brand positioning is a process of placing your brand, meaning YOU, in the mind of your target audience to help you tell them who you are and what you can give them.
Brand positioning describes how YOU are different from others and where, or how, it sits in people’s minds. Think of it as the strategy used to set your Personal brand apart from others. Differentiation is critical and the key driver of positioning success.
How to use this resource
The PDF below contains a presentation split into three parts: an introduction to Brand Positioning, an exercise for you to complete on yourself, and an example to help you along the way.
This exercise can be modified to suit your needs and is useful for every job in the bar industry, from bartender to brand ambassador. Take your time to complete it properly, and please contact me if you have any questions.