What is a brand plan?

An effective brand plan is a roadmap that outlines your strategy, necessary tasks and activities towards your desired goal, and all the financial aspects you need to take into account to build a successful path for your near future.

How to use this resource

The PDF below contains a presentation split into three parts: an introduction to a Brand Planning concept, a step-by-step guide for you to complete, and a bonus exercise for your effective planning.

This exercise can be modified to suit your needs and is useful for every job in the bar industry, from bartender to brand ambassador. Take your time to complete it properly, and please contact me if you have any questions.