Social Media Guide

The modern professional bartender requires more skills than just making drinks, serving guests, and participating in cocktail competitions. Social media has taken over this industry like every other one, and it is increasingly important to promote your bar, yourself, and brand using tools such as TikTok, Instagram, and YouTube.

Below are four guides to social media that cover Personal Branding, Storytelling, Strategy, and choreography. These should give you the base knowledge and steps required to start promoting yourself online.

Personal branding

Download the full guide on Personal Branding

Bringing value

Download the full guide on Bringing Value

Plot types

Download the full guide on Plot Types

Planning & strategy

Download the full guide on Planning & Strategy

Speaking with expression

See the short video on Instagram