Personal branding
“Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging.”
How to use this resource
The PDF below contains a presentation that is split into 3 parts. An introduction to Personal Branding, an exercise for you to complete on yourself & an example to help you with along the way.
This exercise can be modified to suit your needs & is useful for every job in the bar industry from bartender to brand ambassador. Take your time to complete it properly & please contact me if you have any questions.