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July 31, 2024
Written by Danil Nevsky

Personal branding

“Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging.”

How to use this resource

The PDF below contains a presentation that is split into 3 parts. An introduction to Personal Branding, an exercise for you to complete on yourself & an example to help you with along the way.

This exercise can be modified to suit your needs & is useful for every job in the bar industry from bartender to brand ambassador. Take your time to complete it properly & please contact me if you have any questions.

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