Spirits Corporate Dictionary
K
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Key Performance Indicators are the defined measurements used to capture the progress towards achieving agreed objectives and goals.
Example of Use: ‘To achieve Volume Growth, monthly sales of cases of a brand are one of the KPIs.’
Indie Bartender Understanding: Key Performance Indicators are an important tool for measuring if we are reaching our targets … they are not the targets, just the way of measure the progress towards them.
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A&P
ACTIVATION
ATL -
BENCHMARK
BTL
BRAND
BRAND AMBASSADOR
BRAND BUILDING
BRAND OWNER -
CAAP
CASH & CARRY
CHANNELS
CLIENT
COGS
COMMERCIAL AGREEMENTS
CONSUMER
CONSUMER A&P
CONSUMER RESEARCH
CONTRIBUTION
CUSTOMER -
DEPLETIONS
DISTRIBUTION
DOMESTIC MARKET
DUTY-FREE MARKET -
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GLOBAL
GROWTH PILLARS -
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LISTING
LISTING FEES
LOCAL
LOYALTY -
MARTKETING MIX
MEANINGFUL
MEDIA SPEND
MULTIPLE PUB OPERATORS
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NET SALES VALUE
NIELSEN -
OBJECTIVE
OFF-TRADE
ON-TRADE
ON-TRADE SEGMENTATION -
POINT OF SALE
POINTS OF DIFFERENCE
PORTFOLIO
PORTFOLIO STRATEGY
PREMIUM
PRICE
PRICE OFF
PROMOTION STRATEGY -
RETAIL
RRSP -
SALIENCY
SERVE
SHIPMENTS
SWOT -
TASTINGS
TRADE A&P -
VENUES & OUTLETS
VISIBILITY
VOLUME -